|
Blow out a candle...
Today marks the 12th anniversary of the first day of business for True. We celebrate today with this new slogan courtesy of all those great customer reviews we have received over the years: 12 years of no customer service Keep up the good work.
We got more deals for you.
Thanks to everyone who came out & supported us big time this past weekend at our clearance sales in the womens & shoe stores. Sorry about the long wait to get in to True Sole, many thanks for your patience. Now it's time to spend some more of that money that you didn't have in the first place: The True warehouse sale is happening this Saturday, July 19th, more information available at all True locations.
Your feet, your kids feet, your girl's feet & ass...
The True summer clearance sale begins at 11AM on Thursday July 10th at True Sole & True womens store. THE ENTIRE SALES FLOOR at True sole will be on sale, very good prices on everything. One half (the right hand side) of the womens store will also be on sale, major discounts to be had. You have been notified, now break bread. Never too early to start your holiday shopping, cheap ass M.F.
Did I say this weekend? Just kidding, my bad.
Celebrate the recession American style, SPEND MONEY!! True has a way for your dollar to last longer: True Sole & True Womens stores are having blowout sales the weekend of July 12th, check their pages for details. Break bread.
Say hello to my new friends.
We welcome three new brands to our online store, WSTSDMRKT, Scholar & Born and Raised in SF. These three brands have strong ties to our both our home base of San Francisco & True. Over the next couple of weeks we will be constantly adding products from these brands to the online store. Please be patient with us as we work out the bugs in the website trying to get everything just right. Fly Pelican fly.
It's a black, sustainable world.
The Blackbox & Bamboo New Eras flashed here to my left will be dropped this Saturday June 7th at True SF, True East & in the online store. Speaking of the online store, we have just added a bunch of new True tees, so now is your chance to click & shop. And remember, Hiro has long hair.
Memorial day here already?
Everything in the online shop is on sale now, check it out. Coming up for the summer we have a few things planned for you. BBQ's, New Era drops, maybe a couple of colabs (boy, that guy Mike is sure a giant). Warehouse sale? True Sole sale? Maybe, maybe not. If you want to see the future, look into my crystal balls...
Roll it, smoke it, wear it?
2 new eras available here, the Kona gold & Humbolt skunk can be used in a time of emergency as your back up dank. Buy it, rock it, bake it up in some brownies...
Bit by bit...
A couple of new features here at trueclothing.net: Each store has started posting to their own section (mens, womens, sole & east). Check them out for gear updates & random thoughts. Also the friends links are now up, you can access them from any of the above mentioned sections. Hiro has started posting to his blog again, having just returned from a stint in sex rehab - It didn't work. Check it out & tell a friend.
The big news today:
As reported on their site, The Hundreds have been purchased by Louis Vuitton for $18 million in cash & stock. In related news, the San Francisco Bay has been drained for its annual cleaning.
Saturday March 22nd, here is the menu for the True East Spring Fever BBQ:
Burgers, dogs, chips, vitamin water DJ's Ivan & Supreme MC's Jern Eye, Spank Pops & Rush(Addidas)1 New Era easter basket collection drops: black spring series, easter formal series, & new color block series True logo blackout tee drop Complimentary Mountain Dew green label artist series bottle with purchase eat, listen, buy, get free shit.
Correction, the Tenderloin is the new Fairfax.
Spring kicks it off with a bang.
Thursday March 20th is the first day of spring, it's also the scheduled opening of The Hundreds SF store. Sutter is the new Fairfax. Saturday March 22nd True East celebrates the arrival of spring with a BBQ & multiple new era drop. Free burgers, beats, rhymes & fancy easter outfits. So neat.
"Winky Dinky Hoecakes"
Are you a baller on a budget? The sale section has been stocked with $12 clearance tees, get your shop on. "Cause hoes gotta eat too."
I love you.
I hate you. New Era available now. Only here.
Lock & reload.
To all of you who called in sick to work, cut school & somehow didn't make it church on ASH WEDNESDAY just so you could attend the True sale... You better do it again on Friday because we are putting out a whole bunch of stuff that hasn't been on sale yet. You guys cleaned us out the first day so we had to pull out more stuff that we weren't going to put on sale. 11am Friday, get your cheap gear on, again.
Sale. Next Wednesday 2/6. True East. Not any old sale, IT'S THE BIG-ASS HALF YEARLY SALE.
Excited now?
Five, four, three, two, one.
The first Jordan countdown pack drops Sat January 19th at True Sole. A Jordan 10 & 13 in a big ass box printed with a letter to you from MJ himself. Well worth the overnight wait on Haight Street, right? Blastoff.
How ya like me now?
It's been a few weeks since this work in progress we call trueclothing.net 3.0 has been live and we hope you have taken time to check everything out. We still have a lot more to show you, check back for updates. Be sure to visit the web store often, we are constantly putting up a lot more items up to purchase. 2008 is jumping off, why not begin the new year on your own nuts?
Santa says: CHRISTMAS SUCKS!
The True "After the hype" Sale is happening at all True stores Dec 26th - 31st. The lineup looks like this: SF mens store: All bottoms + selected items 20% off SF womens store: everything 20% off (excluding True branded gear) True Sole: selected shoes 20% - 30% off True East: selected items 20% off Check out each store for details. Get your deals on starting today, as usual the good shit will go first.
Got dunks?
Ladies, we got the Stiletto pack: dunk high(cool), vandal high(cool), AM 95 zen(not cool). Fellas, we got the dunk destroyers. You can always pretend you are shopping for somebody else...
Welcome to trueclothing.net version 3.0
In this third version of trueclothing.net we have made changes, the biggest being our revamped web store. Click around, check it out & we hope you enjoy (and buy something). We are still in the process of tweeking a few things so check back often for updates (like more items in the web store, coming real soon). Historically speaking, online thanks to: Webdude: version 1.0 Electric Friends: version 2.0 Chapin & Josh: version 3.0
Getting our act together...
Very soon the retail section of this website will be up and the first round of drops will be EVERY NEW ERA WE HAVE EVER MADE. We saved some of each design for this day, but quantities are limited so keep watching out. The solid state pack seen here will drop online & in the stores as part of this release. Stay tuned.
Black Friday sales aint got nothing on this:
The True warehouse sale takes place next Saturday, Dec 1st. $5 tees, $10 shirts & pants, $20 jackets, whoa. Forget about Black Friday, we got cheap-ass Saturday. Details at all True stores.
Do you like sneakers? Are you allergic to paying retail for them?
True Sole has the Rx for your illness. This Black Friday Nov 23rd we are having an early bird shoe sale. Everything will be 20% to 50% off from 8am to 10am only. Keep it real in your pajamas & dookie breath and come on down, get a serious deal on some kicks.
Black Friday / Blacker Saturday drops:
12 Days of Christmas New Era pack, Jordan Spizikes, LRG Friday the 47th hoodies in all colors & all sizes, Diamond holiday, Hundreds holiday plus more. Tell your mom it's time to start Christmas shopping.
Saturday newness.
This Saturday November 17th: The final preview of the 12 days of Christmas pack, the Wu picnic plaid & the winter gingham are available in a limited release at True & True East. For your viewing pleasure the entire New Era 12 days of Christmas pack will be on display at both True & True East. Bobbito Puerto Rico AF1 highs, Jordan 8's & Girls Spizikes drop at True Sole only. Lupe Fiasco will be in True SF mens store from 1pm to 3pm for a meet & greet & DJ Apollo will be on the turntables. "You got BBD on your bedroom wall, but I'm above the rim & this is how I ball"
What's new?
Saturday November 10th True SF & True East are previewing the next piece of the 12 days of Christmas puzzle, 3m reptile & seagull new eras. Only one size of each style are available, the remaining quantities of these caps will drop on Black Friday. Jordan one lows also drop today, yuck. Its raining out, wear your rain kicks so you don't have to wrap plastic bags around shoes. Not a very attractive look.
Saturday drops:
This Saturday Nov 3rd True & True East will be releasing the Transformer Pack by Nike: one must have, one surprise good looker and one big ass baby boot. Also courtesy of the New Era sample department, True & True East are releasing a sample run of Yellowjack & Bluejack, 2 of the caps from the 12 days of Christmas pack. Its Saturday, everybody drop a log on come on down.
If you really can't wait until Saturday the Jack O Lantern cap is available NOW.
At True, at True East, we all got it.
Wanna laugh?
www.satchelofgravel.com Remember don't believe the hypebeast?
New Era sez:
The Holbrook 5950 drops this Saturday, a True exclusive. Get it at True & True East. It's the second in the vintage fabric series from us & them.
More new shit:
10 Deep: tees, button downs & jackets - save mars! Penfield: button downs & jackets - new brand in the store, educate yourself Coup de Grace: Paris is not blowing everybody in this fall collection Upper Playground: Frisco represent Shadow Conspiracy: the tees are going fast, don't sleep Acrylick, Famous & Foreign Family round out the new tees for the week Levi's Black STF just dropped in a limited run, get your jeans from the original for what you SHOULD be paying for denim |